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Bela Shehu's NINObrand Finds Permanent Home in Rittenhouse

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Welcome to Racked Philly, where we'll report on retail and fashion comings and goings around town. See a store open, close, or otherwise claim your attention? Hit the tipline, and we'll get right on it.

This just in: Philly designer Bela Shehu is opening a quasi-retail location for her collection of women's apparel, NINObrand.

After sharing the racks with designer labels at Walnut Street's Joan Shepp, Bela Shehu's line of women's apparel, NINObrand, is ready for top billing. The Philly-based designer has signed a two-month lease at 333 South 20th Street, the soon-to-be former home of permanent pop-up shop HyLo Boutiques. Beginning next month, the NINObrand collection will be available for sale at the Rittenhouse Square location, but the art gallery/boutique vibe will be different from your average retail experience. "It will be a retail set-up, but we encourage people to make an appointment [call 267-496-5208] so we can present the collection to them and provide the full experience," says Shehu.

New to the label? Here's our primer: The collection includes capes, coats, dresses, pants, and pencil skirts in architecturally-influenced, cocoon-like silhouettes. Fabrics include wools, wool blends, and heavy jerseys, and the palette is decidedly monochromatic in blacks and grays—absent of pattern, layers, and trims. NINObrand's new digs will be open to the public beginning Friday, November 2, and if all goes well, the designer tells us she may extend the lease.