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Research Results

Philadelphia is the top city in the U.S. for losing one's cell phone, according to one of those niche studies that are done so the results can be mailed to members of the press—who then publish them because they're in need of content that's traffic-friendly (surveys, lists, infographics) and can be broken down regionally—thus promoting whatever it is the company wants to market. Kudos, deliberately unnamed mobile phone security company. It worked. [mashable, msnbc, PCWorld, CNET, etc.]