To coincide with the opening of the Barnes, the city—as well as a dozen other entities—has launched a marketing campaign whose catchphrase is "With Art Philadelphia." The words are meant to echo our tourism catchphrase "With Love, Philadelphia." But wait, what's this? One catchphrase has a comma; the other does not. This is going to make city grammar nerds rend their Eagles jerseys. (N.B. Do grammar nerds own Eagles jerseys? Perhaps not. They definitely use "N.B.," though.)
UPDATE: We reached out to GPTMC to ask about the discrepancy.
"With Love, Philadelphia XOXO (r) has a comma since it's a signature," says Cara Schneider via email. "The With Love ads are all to "Dear whomever,...With Love, Phila." In contrast, the "with" in "With Art Philadelphia" serves as a connector. Schneider writes: "You are invited to 'Curate your own experience,' as the tag line says. Enjoy food with art. Wander around Philly neighborhoods with art."
Grammar is not, however, the New York Times' concern when it comes to our new marketing campaign. In a feature on the new campaign, the Times' Stuart Elliott notes:
The three words of the theme appear on a logo for the campaign, depicting three pins of the type visitors to museums receive to affix to their lapels. (It took some doing to squeeze "Philadelphia" onto a lapel pin; the letters are stacked to read "Phil/Adel/Phia.") Not every city can be as pithy as "NYC," Stuart.
· Ads Ask You to ‘Picture’ Philadelphia as an Art Destination [New York Times]
· New Marketing Campaign—With Art Philadelphia™—Launches To Promote The Visual Arts [GPTMC]