You may recall some hubub a few months ago when the unfortunately punctuated restaurant and bar (seriously, an asterisk but no apostrophe?) made another unwise chalkboard joke that involved domestic violence.
Then again, according to this Yelp review, the best part about *Smiths is its weekly quizzo: "The questions are somewhat easy and you aren't leaving like you are an idiot." So maybe they have their target marketing down to a science.