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Decoded: The Most 'Stunning' of Property Listings

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Welcome back to The Brokerbabble Glossary, where we take a word or a turn of phrase that seems to show up in an unreasonable number of listings and decipher its true meaning. If you have any ideas for us, send them to the tipline. Today's word: Stunning.

"Stun·ning" (/?st?niNG/) is an adjective that derives from the verb "to stun," meaning "to daze or render senseless, as if by a blow" or "to stupefy, as with the emotional impact of an experience; astound." The features that stun brokers in Philadelphia range from windows that are larger than your fist to the mere fact that a property doesn't float away when a strong wind blows. Sometimes the fact that a house exists and has floors and windows—like the one above—astounds.

Here's a common tactic: juxtaposing Brokerbabble adjectives—"dramatic" and "stunning"—to make the case more persuasive. The listing also reads: "Meticussisilly maintained since NEW..YES.." Hmm.

This view will only be stunning if Kate Middleton decides to have a water birth and to do so in this pool.
· Decoded: How to Read Between the Lines of a Listing [CPHI]
· Curbed NY Brokerbabble Glossary Archives