Tower Place, the latest completed project from real estate developer Bart Blatstein, has taken a novel approach to marketing by joining the popular social media photo-sharing community Instagram. This marks the first time we've seen this approach from a residential property, so a tip of the hat to Tower Place's marketing team on that one.
There are only 20 photos on the account at the moment, but it's a nice way to give users a view of the building's features and furnished apartments since we're all obsessively glued to our smartphones anyway.
Tower Place still has a decent number of vacancies in the newly renovated State Office Building at Broad & Spring Garden. Hopefully this building's renovation will be a solid step towards breathing new life into the North Broad area.
And if you've come across other properties using Instagram, alert us in the comments.