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Market St. Name Game

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A recent letter to the editor of the Philadelphia Business Journal takes umbrage with an article that dubbed the area traditionally known as Market East as the new-jack East Market. Penned (typed?) by Robert Santore, the letter just calls the new name flat out incorrect "address terminology", as East Market is anything east of Front St. What's your take: Market East, East Market or something entirely different? [Philadelphia Business Journal, Photo: Keystone Edge]