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So, IKEA Built a Vertical Room That Doubles as a Climbing Wall

This doesn't have a whole lot to do with Philly (hey, we have two IKEA stores in the region) as much as it does with it being awesome. To celebrate the opening of a new store in France, IKEA teamed up with communications company ubi bene to create a climbing wall constructed of IKEA furniture. We all had a chuckle at their poking fun at Apple, but this latest publicity stunt is miles better. It lets people interact with their beloved modular furniture in a whole new way while providing an amazing junxtaposition of design set alongside of the Clermont-Ferrand Cathedral.
Our only question: Does the new store have dollar cones?

· IKEA + Ubi Bene Install Climable Vertical Apartment in France [Design Boom]