The arrival of the controversial digital billboard atop Lits was only the beginning. Developers talk of lining Market Street with them, creating a Times-Square-esque corridor stretching westward, perhaps even with some 3d ones scattered here and there. But some say "there is reason for concern about recent decisions giving digital billboards a prominent presence near the historic district, close enough to some Center City residents' homes to make them fear the luminous displays will reduce their property values." [Philly.com]
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