The second outpost of ROOST Apartment Hotel is in the middle of its soft opening at Rittenhouse Square. And based on the first look into the extended stay boutique hotel, one thing's for sure: This isn't your average corporate apartment.
Geared toward people who need a place to stay for a week or longer, ROOST Rittenhouse opened its doors at 1831 Chestnut Street on January 10. Its 27 residences are a mix of studio, 1-, and 2-bedroom units. Two penthouses are on the top floor of the 11-story building.
Like its first outpost, ROOST Midtown, the Rittenhouse boutique hotel was designed by NY-based Morris Adjmi Architects. But there are noticeable differences between the two: "We didn't want ROOST Rittenhouse to feel like a carbon copy of the Midtown property," says ROOST CEO Randy Cook. "We wanted it to feel a bit more upscale and have its own personality."
The lobby is described as a mid-century den and features a fireplace, custom bay window banquettes, and a vinyl collection. Cook says the European-style cafe and wine bar run by chef Chris Painter will open by the end of the year.
ROOST Rittenhouse also has a cooler color palette than Midtown. The residences feature gray walls, white floor-to-ceiling drapes, and Moroccan rugs. "We wanted the same design ethos, creating something that feels very layered, like it was put together over time," says Cook. "Our kind of style aims to make it feel more like your friend's flat versus a cookie-cutter, corporate apartment."
And like its Midtown counterpart, ROOST Rittenhouse comes with a long list of amenities for folks, including a coffee concierge program, Apple TVs, a cocktail kit, a bikeshare program, and grocery delivery.
Cook also tells Curbed Philly that ROOST is looking to expand to other major cities. He has his sights set on New York, Chicago, DC, and LA. Stay tuned.
· ROOST Rittenhouse [ROOST]
· Books, Bike Grease, and Bliss: ROOST Apartment Hotel [Curbed Philly]
· How a Luxury Apartment Hotel in the Packard Building Could Help You on Your Path to Enlightenment [Curbed Philly]