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10-foot vertical garden coming (briefly) to Center City

The temporary display will be a perfect backdrop for Instagram photos, the company says.

A temporary pop-up installation will bring 100 square feet of tropical flowers to the front of the Hale building in Center City this week.

The installation, which is being created by Philly-based artist Liz Barrella, will stay at the corner of Chestnut and Juniper for Thursday afternoon only, from noon to 8 p.m. It will feature a 10-foot by 10-foot wall of flowers and plants native to the Amazon.

The installation is part of a campaign by clothing company Americae, which calls the project an “Urban Jungle” and says it will be the perfect Instagram backdrop for passers-by.

“Americae is currently headquartered in Philadelphia and we wanted to bring the spirit and energy of Americae to the people who surround us everyday,” Americae spokesperson Allie Omdahl said.

hale building

1326 Chestnut Street, , PA 19107 Visit Website