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A temporary pop-up installation will bring 100 square feet of tropical flowers to the front of the Hale building in Center City this week.
The installation, which is being created by Philly-based artist Liz Barrella, will stay at the corner of Chestnut and Juniper for Thursday afternoon only, from noon to 8 p.m. It will feature a 10-foot by 10-foot wall of flowers and plants native to the Amazon.
The installation is part of a campaign by clothing company Americae, which calls the project an “Urban Jungle” and says it will be the perfect Instagram backdrop for passers-by.
“Americae is currently headquartered in Philadelphia and we wanted to bring the spirit and energy of Americae to the people who surround us everyday,” Americae spokesperson Allie Omdahl said.